Despite the growing success of well-marketed environmentally friendly products, there
remains a gap between consumers' positive attitudes towards green issues and products …

In this article, we illustrate how Exarcheia, an Athenian neighbourhood that is renowned for
its capacity for revolt and anti-capitalist ethos, provides a rich site for utopian praxis …

Voluntary simplicity is often considered to be a sustainable lifestyle phenomenon buttressed
by environment‐friendly consumption practices. Voluntary simplicity is shaped by the …

This paper broadens current knowledge on consumer waste and disposal behaviour by
exploring the diverse and complementary waste‐reduction strategies and behaviours …

In this study we draw on varied theoretical perspectives to explore and gain an alternative
understanding of consumption at New Consumption Communities (NCCs). Intrinsic to the …

Hitherto, the pure marketing concept has focused on creating value for firms and their
customers in a manner consistent with the Dominant Social Paradigm (DSP). Nevertheless …

Environmental sustainability as a social and marketing discourse has gathered momentum
since the 1990s, forcing companies and consumers to consider how to apprehend this shift …

There has been a reported increase in political activity through the marketplace in the form
of 'consumer votes'. The use of marketplace votes by consumers to address their concerns …

In this paper, we examine how actors within what we conceptualise as an emerging wild
food alternative network are navigating through the foodscape to find alternatives to …

Wraz ze zwiększaniem się materialnego dobrobytu w krajach rozwiniętych coraz wyraźniej i
na coraz większą skalę ludzkość zaczęła odczuwać negatywne skutki szybkiej …