Purpose Prior studies on virtual product purchase have focused on external technological
factor but have paid less attention to internal user factors. Thus, drawing upon the social …

SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …

The rise of the “post-pandemic new digital consumer” who cherishes personalization,
demands trust and expects immersive online experiences has led brands to reexamine their …

The purpose of this research is to identify the factors that influence an omnichannel
experience. Omnichannel is an emerging approach to retailing that responds to the …

We drew on the unified theory of acceptance and use of technology (UTAUT2) model, and
perceived risk construct to propose an integrated model to explain continuance usage of …

Lack of trust in online transactions has been cited as the main reason for the abhorrence of
online shopping. We have tested the mediating role of trust in online transactions to provide …

Purpose The purpose of this paper is to examine the customer decision-making journey of
high involvement female fashion consumers in the context of omnichannel fashion retailing …

The Driving Forces of Facebook Social Commerce SciELO - Scientific Electronic Library Online
vol.14 número2 Factors Influencing Customer Engagement in Social Commerce Websites: A …

The present study investigated how different product presentation formats (visual vs. verbal)
influence consumer attitudes toward product and purchase intentions in Internet shopping …

With the increase of tourists to many destinations, the local lodging industry sector is facing
intense challenges. The reassurance of name-brand accommodation helps travelers feel …