Developmental pathways to underage drinking emerge before the second decade of life.
Many scientists, however, as well as the general public, continue to focus on proximal …

This paper summarizes results of empirical studies on cigarette advertising and promotions,
antismoking advertising, product placement in movies, on television and in music media and …

Media, from television to the “new media”(including cell phones, iPads, and social media),
are a dominant force in children's lives. Although television is still the predominant medium …

Grounded in theoretical principle, Media Effects and Society help students make the
connection between mass media and the impact it has on society as a whole. The text also …

Many advertisements these days make us feel as if we have an intimate, even passionate
relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking …

Media permeate our lives and are so omnipresent that we take them for granted and
overlook their impact. Mobile communication devices, the internet, and social networking …

Since 1975, Robert Julien's A Primer of Drug Action has been the definitive guide to the
effects of psychoactive drugs on the brain and on behavior. Now fully updated, this popular …

Objectives. This study examined the distribution and individual characteristics of body types
on prime-time television. Methods. Five episodes of each of the 10 top-rated prime-time …

Television continues to play a major role in the lives of most children and adolescents, but
current research also reflects the explosive growth in new technologies and their …