This study investigates the relationship between the COVID‐19 threat and consumer
evaluation of a product with authenticity appeals in advertisements. We propose that …

With the increased focus on environmental preservation and consumer well-being, the sale
of organic cosmetics across the globe is gradually increasing. However, consumer hesitancy …

Objectives This study examined how trust in the information about COVID-19 from social
media and official media as well as how the information was disseminated affect public's …

Purpose This research aims to examine the role of perceived threat (ie COVID-19) on
people's preferences for destination logo designs. In addition, it investigates the influence of …

Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19
pandemic introduced unprecedented market disruptions, prompting unique consumer …

As consumers become more aware of and concerned about the environmental impact of
their consumption choices, an increasing number of luxury brands are now engaging in …

The SARS-CoV-2 pandemic turned out to be a serious threat to mental and physical health.
However, the relative contribution of corona-specific (DHs) and general stressors (DHg) on …

Sunk cost bias is a pervasive issue in the real world, manifesting in various domains, such
as consumption and investment, influencing consumer well‐being. This bias often leads to a …

The COVID‐19 pandemic has caused governments and individuals to face important but
difficult trade‐offs between health and the economy. How do individuals choose between …

Violations of moral purity, the moral foundation oriented toward protecting the sanctity of the
body and soul, are not limited to social settings: brands, employees, and politicians are …