Users organize themselves into communities on web platforms. These communities can
interact with one another, often leading to conflicts and toxic interactions. However, little is …

Online toxicity is ubiquitous across the internet and its negative impact on the people and
that online communities that it effects has been well documented. However, toxicity …

Because of its willingness to share data with academia and industry, Twitter has been the
primary social media platform for scientific research as well as for consulting businesses and …

Social media platforms promise to enable rich and vibrant conversations online; however,
their potential is often hindered by antisocial behaviors. In this paper, we study the …

Public discourse is often caustic and conflict-filled. This trend seems to be particularly
evident when the content of such discourse is around moral issues (broadly defined) and …

With the widespread use of computers, communications infrastructure, and the Internet,
online social networks (OSN) have gained a huge popularity in recent years. Unfortunately …

Social media firestorms (SMF) are commonly seen as destructive forces of toxic comments
hurled at a target for perceived wrongdoing. Yet some research suggests that SMF can …

Have stakeholders increased their influence over firm behavior in the digital age? We draw
from cognitive theory to argue that although social media has made it easier for stakeholders …

Brands have become the target of online collaborative attacks performed by networked
consumers who share negative brand content, leading to the so-called online firestorms …

Purpose Adopting an exploratory approach, this paper aims to focus on the potential
negative consequences that online firestorms (OFs) might have on consumer–brand …