Organizational aesthetics comprises a way of understanding organizational life based on
immediate sensory reactions (ie, sight, hearing, taste, smell, and touch) to the material …

This paper reviews research on product design in the broad domain of business studies. It
highlights established and emerging perspectives and lines of inquiry, and organizes them …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

Product design is a source of competitive advantage for companies and is an important
driver of company performance. Drawing on an extensive literature review and consumer …

More and more companies are developing sustainable packaging. In two studies on
detergent and mixed nuts packages, we manipulated their visual appearance and verbal …

Creativity is considered to have a significant impact on the design process and its outcomes,
while aesthetics and functionality are considered key characteristics of products. A …

Drawing on masstige theory, theory of consumption values, and generational cohort theory,
we examine whether product design influences masstige brand passion (MBP). We also …

Brand and innovation management have become increasingly important priorities for firms
over the last few decades. Firms rely on strong brands and product innovations to gain …

This paper investigates the trade‐off decision that consumers face when choosing between
a product that is perceived to be more sustainable (ie, more socially and environmentally …

Although the electrification of trucks can offer overall operation cost reduction and contribute
to the decarbonization of transport, electric vehicles in the commercial sector are not widely …