Heated tobacco products: the example of IQOS

SA Glantz - Tobacco control, 2018 - tobaccocontrol.bmj.com
Heated tobacco products (HTP) represent the latest in a long line of products tobacco
companies have developed and marketed as less dangerous than conventional cigarettes …

IQOS marketing strategies in the USA before and after US FDA modified risk tobacco product authorisation

CJ Berg, KF Romm, Y Bar-Zeev, LC Abroms… - Tobacco …, 2023 - tobaccocontrol.bmj.com
Introduction Given that the US Food and Drug Administration (FDA) authorised reduced
exposure messaging to be used in IQOS marketing, we examined:(1) IQOS ad content;(2) …

IQOS marketing in the US: the need to study the impact of FDA modified exposure authorization, marketing distribution channels, and potential targeting of consumers

CJ Berg, LC Abroms, H Levine, KF Romm… - International Journal of …, 2021 - mdpi.com
IQOS, the leading heated tobacco product globally, recently received 'reduced
exposure'authorization from the US Food and Drug Administration. Independent research …

Light and mild redux: heated tobacco products' reduced exposure claims are likely to be misunderstood as reduced risk claims

L Popova, LK Lempert, SA Glantz - Tobacco control, 2018 - tobaccocontrol.bmj.com
Introduction Heated tobacco products (HTPs) are being marketed in several countries
around the world with claims that they are less harmful than combusted cigarettes, based on …

'I perceive it to be less harmful, I have no idea if it is or not:' a qualitative exploration of the harm perceptions of IQOS among adult users

KA East, CNE Tompkins, A McNeill, SC Hitchman - Harm reduction journal, 2021 - Springer
Background Harm perceptions of tobacco and nicotine products can influence their use and
could be targeted by policies to change behaviour. IQOS was introduced to the UK in 2016 …

PMI's heated tobacco products marketing claims of reduced risk and reduced exposure may entice youth to try and continue using these products

K McKelvey, M Baiocchi… - Tobacco Control, 2020 - tobaccocontrol.bmj.com
Importance Philip Morris International (PMI) is seeking Food and Drug Administration's
(FDA) authorisation to market IQOS as a modified risk tobacco product and to make …

A method for comparing the impact on carcinogenicity of tobacco products: a case study on heated tobacco versus cigarettes

W Slob, LG Soeteman‐Hernández, W Bil… - Risk …, 2020 - Wiley Online Library
Comparing the harmful health effects related to two different tobacco products by applying
common risk assessment methods to each individual compound is problematic. We …

Repurposing dextromethorphan and metformin for treating nicotine-induced cancer by directly targeting CHRNA7 to inhibit JAK2/STAT3/SOX2 signaling

L Wang, L Du, X Xiong, Y Lin, J Zhu, Z Yao, S Wang… - Oncogene, 2021 - nature.com
Smoking is one of the most impactful lifestyle-related risk factors in many cancer types
including esophageal squamous cell carcinoma (ESCC). As the major component of …

How did beliefs and perceptions about e-cigarettes change after national news coverage of the EVALI outbreak?

JC Morgan, N Silver, JN Cappella - PLoS One, 2021 - journals.plos.org
Introduction Exposure to media content can shape public opinions about tobacco. In early
September 2019, the outbreak of e-cigarette, or vaping, product use–associated lung injury …

Heated tobacco product regulation under US law and the FCTC

LK Lempert, SA Glantz - Tobacco control, 2018 - tobaccocontrol.bmj.com
Tobacco companies are marketing new 'heated tobacco products'(HTPs) composed of
battery-powered holders, chargers and tobacco plugs or sticks. The non-tobacco HTP …