Consumption of luxury generates both psychological benefits and costs to consumers. The
current work scrutinizes social costs of luxury goods consumption, namely how luxury brand …

Professionals are often required to introduce themselves and engage in self-promotion in
writing. Text-based self-promotion allows people to reach a wide audience but can make it …

When do people make optimistic forecasts about goal adherence? Nine preregistered
studies find that a recent streak of goal-consistent behavior increases the predicted …

First impressions matter. Just as salespeople assess potential customers, consumers make
judgments about salespeople, using cues from a salesperson's appearance and behavior to …

Consumers are often viewed unfavorably when using luxury products. They are seen as
seeking status and managing impressions, and therefore judged as inauthentic. How can …

As customized luxury becomes increasingly mainstream, adhering to a uniform treatment of
all types of customization falls short of the nuanced insight needed. Our research focuses on …

The present research shows that public (vs. anonymous) donations are viewed as a sign of
egoistic motives, such as wanting to impress others. In addition, such public donations also …

Brands often encourage consumers to compare themselves to two types of standards: other
people (ie, social comparisons) and their own past (ie, temporal comparisons). Although …

Awards are widely used as incentives. This paper situates awards in the broader incentives
landscape and shows how the motivational value of awards can be understood with a …

Past research has documented how consumers judge themselves as imposters when
consuming luxury. By contrast, this research considers if and when consumers consider …