Metaverse describes a new shape of cyberspace and has become a hot-trending word since
2021. There are many explanations about what Meterverse is and attempts to provide a …

Non-fungible tokens (NFTs) are gaining in popularity and are already extensively
implemented. New use cases for NFTs are constantly developing. NFTs may prevent …

Non-fungible tokens (NFTs) have registered tremendous growth in the past year, and their
importance is expected to increase with the expected development of Web3. From a brand …

Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …

Blockchain based NFTs (non-fungible tokens) and smart contracts provide creative
industries with exciting opportunities. While they have created a great deal of frenzy in …

This article provides a critical review of pricing issues related to cryptocurrency and NFTs
from a marketing perspective and tries to answer the question of whence comes the value …

Marketing has enjoyed unparalleled transformation in terms of its effectiveness and ability to
delivery measurable return on investment due to the digital revolution. The spread of …

Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT
projects, containing unique collections of these assets, are blockchain-based companies …

Blockchain technology has disrupted the traditional approaches of marketing and introduced
altogether contemporary marketing frameworks using its unique capabilities of …

The increasing popularity of blockchain technology (BCT) has spurred interest in its potential
to rejuvenate the digital advertising ecosystem. Due to its transparency, decentralization …