I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Background Overeating and harmful alcohol and tobacco use have been linked to the
aetiology of various non‐communicable diseases, which are among the leading global …

British Psychology Society Textbook of the Year 2020 Why do people who are more socially
connected live longer and have better health than those who are socially isolated? Why are …

Packaging is a critical aspect of the marketing offer, with many implications for the multi-
sensory customer experience. It can affect attention, comprehension of value, perception of …

Branding has emerged as a top management priority in the last decade due to the growing
realization that brands are one of the most valuable intangible assets that firms have. Driven …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …

Purpose–The importance of packaging design and the role of packaging as a vehicle for
consumer communication and branding are necessarily growing. To achieve …

The importance of packaging design as a vehicle for communication and branding is
growing in competitive markets for packaged food products. This research utilized a focus …

▪ Abstract Package size, plate shape, lighting, socializing, and variety are only a few of the
environmental factors that can influence the consumption volume of food far more than most …

This article develops empirically based guidelines to assist managers in selecting or
modifying package designs for achieving desired consumer responses. Seven studies …