Assessing factors that predict new product success (NPS) holds critical importance for
companies, as research shows that despite considerable new product investment, success …

The relationship between innovation and firm performance has been uncertain. In previous
empirical tests of both causal directions of the organizational performance and innovation …

Purpose–The purpose of this article is to investigate the influences of green product
innovation and product process innovation on two constructs of green innovation casual …

This paper aims to investigate the influence of organizational structure on service
innovativeness by testing the moderating roles of learning orientation and inter-functional …

This study provides a theoretical account of bricolage effects on two critical new-product
advantages. Survey data from 222 firms reveal that bricolage hastens new-product …

Although cross-functional integration is often considered an important element in a
successful new product development program, a great deal of variance exists in extant …

This research on studies that have empirically examined the construct innovation provides a
meta‐analysis of the marketing, management, and new product literatures. The study …

Purpose This study examines consumers' evaluations of product consumption values,
purchase intentions and willingness to pay for fashion products designed using generative …

This study draws upon the structural contingency theory to develop a mediated moderation
model in order to examine how knowledge integration mechanisms mediate the impact of …

In new product development, faster is not always better. Conceptually, being faster to market
should improve financial performance by improving product quality and reducing …