The purpose of this study is to develop a new scale to measure consumer perception of
corporate social responsibility (CSR) activities in the tourism industry. A qualitative research …

The debate concerning the importance of adopting a market orientation in collaboration with
market positioning strategies has gone on for years. Nevertheless, on their own, market …

Purpose–The purpose of this paper is to present a research model that defines the inter‐
relationships between strategic green orientation, integrated product development, supply …

Purpose–The notion of achieving competitive advantage using a strategic customer service
orientation (SCSO) has received increased research attention. The purpose of this paper is …

El presente trabajo plantea como objetivo conocer cómo afecta la imagen de marca privada
a la formación del valor de marca del establecimiento; en el estudio de esta relación cobra …

In spite of the importance of positioning in advertising research and practices and the
documented assertion that positioning positively affects profitability and long-term success of …

Purpose–Although much has been written about the antecedents and consequences of
market orientation, and previous studies have generated useful insights into different “forms” …

Over the last decade market orientation and relationship marketing have been huo of the
most outstanding fields of research within Marketing discipline. However, little at tention has …

Existing studies concerning the effects of marketing on firm performance have been
conducted primarily in the areas of market‐orientation and marketing strategy studies …

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