This study investigates the relationship between information characteristics and consumers'
behaviours in regards to electronic word of mouth, such as information quality, information …

Abstract In Digital Marketing, the capture of consumers' personal data from social networks
is essential for better targeting of commercial actions. The methods for collecting this …

Although public relations and marketing trade presses regularly discuss the conflict between
the functions (eg, Ecker, 2013; Havartin, 2013), academic researchers focused on the issue …

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …

Social media marketing is an integral element of 21st-century business. However, the
literature on social media marketing remains fragmented and is focused on isolated issues …

Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …

This paper aims to demonstrate how the huge amount of Social Big Data available from
tourists can nurture the value creation process for a Smart Tourism Destination. Applying a …

Brand equity is a valuable intangible asset for companies, yet is increasingly difficult in
managing in an era with hard to control social media. The purpose of this study was to …

This study empirically tests and compares the influence of friends' recommendations on
social media and anonymous reviews on shopping websites in the context of online …

For many post-graduate students undertaking a research project for the first time is a
daunting prospect. Gaining the knowledge and skills needed to do research typically has to …