The evolution of digital platforms has transformed the way businesses operate. Digital
platforms have become popular and common in Business-to-Business (B2B) markets …

The interplay between internationalization and digitalization (IDI) is a relatively young
research domain that is finding its way into numerous academic journals, which motivates us …

Over the past two decades, digitalization has revolutionized not only consumer marketing
but also industrial marketing. Both industrial marketing scholars and industrial marketers …

Purpose Digitalization has transformed several industries during the past two decades. In
this paper the authors focus on the retail sector, where new business models help retailers …

Digital platforms have been developing fast which transform the benefits and costs of rapid
internationalization of firms on them. Employing transaction cost economics perspective, we …

The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

While digital technologies like the internet offer new and less cost-intensive ways to seize
international opportunities, when it comes to traditional firms selling tangible products, little …

Online customer reviews, as customer experience sharing, contain multiple dimensions of
information that have rarely been systematically examined in prior research. Drawing from …

Africa, as one of the rapidly growing markets, presents a significant opportunity for cross-
border e-commerce companies to penetrate their consumer market, which is in dire need of …

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to
offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas …