The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

In the present time of web-based social networking, visual communication assume a key job
in business and public communication. Social networking with its astute features has the …

In this digital era, the internet, and Social Media (SM) has had a radical impact on the
shopping behavior of “costumers” The SM provides a platform where “costumers” are …

Purpose The global retail landscape has changed drastically. The rising role of Asia as one
of the fastest growing international retail penetration and expansion will continue to make …

The objective of this thesis is to analyze the contribution of the Social Exchange Theory
(SET) to purchasers' decision making issues. The SET is a very influential theory having its …

To stop cheating behaviors in the online game, game providers have taken various
measures, especially the anti-cheating system (ACS), but cheating behaviors are still …

The relationship between customers and retailers is more complicated nowadays due to the
sophisticated trends of the current service retail landscape and consumers' high …

The study aimed at identifying if engaged employees mediate the relationship between
leader behaviour and employee task performance within the public sector in a developing …

The effects of company-stimulated antecedents of developing relationship quality have been
widely examined. This study aims to take this further, developing a triadic reciprocal …

While the critical role of guanxi in relationally governed Chinese B2B relationships is well
recognised, Artificial Intelligence (AI) assisted smart loan services are introduced to reduce …