Customer satisfaction is defined as a measurement that determines how happy or not
customers are with a company's products, services, and capabilities. It indicates the …

Foreign branding is a branding strategy by giving a brand name using spelling or
pronunciation in a certain foreign language, with the main target of influencing the …

Reciprocity theory is a theory of expectation that will respond favourably to each other by
returning benefits for benefits. The reciprocity is the basic laws of social psychology. Social …

Purpose It is evident that the local small and medium enterprises of Bangladesh suffered in
the competition because of the strong presence of foreign brands in the market. The purpose …

Customer satisfaction is an important outcome for a business organization. This paper will
discuss how a good customer service will support economic value of the business …

Customer trust is a reciprocal behaviour in return as what customer receives from the
business organizations. Trust comes when business organizations understand their …

This final year research project is conducted to fulfil the requirement to complete Bachelor of
Commerce (Hons) Accounting. This project is completed and furnished by the authors based …

Customer satisfaction is a measurement that determines customer happiness in terms of
post purchase of services or product. It important in business because customer is a leading …

The utmost aim of this study is to identify the factors that drive consumers to decide in the
selection of a local car brand in Malaysia. The required data were assorted from 113 …