AI's invisible touch: how effortless browsing shapes customer perception, experience and engagement in online retail
This study explores the influence of artificial intelligence (AI)-enabled ease of use on
customer perception, experience, and engagement in online retail stores. Through a …
customer perception, experience, and engagement in online retail stores. Through a …
Gamification in mobile applications: influence of immersion, achievement and social-related features on brand loyalty
M Liatukaitė - 2024 - epublications.vu.lt
Abstract [eng] The growing challenge to reach consumers has led to brands exploring new
practices that strive to engage customers and cultivate strong customer relationships. As a …
practices that strive to engage customers and cultivate strong customer relationships. As a …
Pengaruh Gamifikasi pada E-Commerce terhadap Repurchase Intention dari Perspektif Habit
B Suratmanto - 2024 - e-journal.uajy.ac.id
Perkembangan teknologi informasi dan komunikasi seperti internet dan smartphone telah
mengubah lanskap bisnis, terutama dalam sektor perdagangan digital atau e-commerce …
mengubah lanskap bisnis, terutama dalam sektor perdagangan digital atau e-commerce …
[PDF][PDF] Ethicality of modern shopping applications: how gamification is used to manipulate customers
M Tarvainen - 2024 - lutpub.lut.fi
Gamification means deliberately making software, work environments or tasks into more
game like. Gamification can be used for example boosting productivity and bringing interest …
game like. Gamification can be used for example boosting productivity and bringing interest …