The development of a competitive music streaming application industry has an impact on the
company's success with a focus on brand loyalty. This study aims to understand the effect of …

Tujuan dari penelitian ini adalah untuk menganalisa dan mengeksplorasi bagaimana
keputusan pembelian pakaian casual yang dipengaruhi oleh online customer review, rating …

Viral marketing is a phenomenon that emerged with the development of social media
marketing; this study aims to provide information regarding the impact of viral marketing on …

The trend of shopping online is increasing, but that does not mean that selling online can be
done easily without any obstacles. Sellers who sell online through marketplaces such as …

Penelitian ini bertujuan untuk menjelaskan pengaruh online customer review dan online
customer rating terhadap keputusan pembelian online dimoderasi oleh kualitas produk …

This research aims to examine the effect of brand image, price and lifestyle on iPhone
purchasing decisions. The research design used in causal research. The subjects in this …

This study aims to see the influence generated by Viral Marketing, Celebrity Endorser and
Brand Association on Purchase Decision of MS Glow skincare products. The method of …

The purpose of this study was to determine the effect of Hedonic Shopping Motivation,
Shopping Lifestyle, and Online Customer Reviews on Purchasing Decisions. In this study …

People who were born between 1981 and 1996 are known as the Millennial generation, and
by 2022, they will age from 26 to 41 ( Rizal, 2021). Millennials are encouraged to do …

This research aims to determine the influence of lifestyle, social media marketing, and
customer reviews on trust and impulsive buying. The population in this study were fashion …