Optimal Duration of Integrated Segment Specific and Mass Promotion Activities for Durable Technology Products: A Differential Evolution Approach

A Kaul, A Gupta, S Aggarwal, PC Jha… - … Variational Analysis and …, 2021 - Springer
Promotion is carried out by firms for effective communication with potential customers so that
response is achieved at different levels namely, awareness, interest, evaluation, trial …