Penelitian kuantitatif ini mengangkat realitas semakin meningkatnya viral marketing yang
digunakan untuk menarik atensi calon pembeli. Fenomena tersebut seiring dengan …

This research aims find out how big influence content marketing Electronic Word of Mouth (e-
WoM) TikTok shop social media purchasing decisions Generation Z skincare products …

Penelitian ini bertujuan untuk mengetahui dampak dari beberapa faktor terhadap minat beli
pengguna Shopee di Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Faktor …

A person's buying interest is influenced by many factors, one of which is the shopee
application which is a means of marketing products with the creativity of marketing content …

The company PT. XYZ is one of the companies engaged in the TikTok Shop field which
provides live streaming agency services to help brands market their products through live …

Pertumbuhan internet dan teknologi informasi telah mengubah cara konsumen meneliti
produk dan membuat penilaian tentang apa yang akan dibeli. Minat beli konsumen …

Tourism is a trip undertaken for recreation or holiday with family or friends to relieve fatigue
temporarily. Tourism can make us enjoy the trip like a vacation to fulfill our own desires. This …

Viva Cosmetics is one of the oldest cosmetic brands known for their affordable prices and
formulations that are suitable for tropical environments. As the beauty industry keeps …

Technological developments have had a significant impact on various sectors, including
economics, politics and business competition in this era of globalization. The internet, as an …

Instagram is still one of the popular social media choices in Indonesia for marketing
activities. This can be seen from the number of Instagram users in Indonesia which reaches …