This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

Past research indicates that there is serious connection between trust and customer
satisfaction. The study is outlined by the fact that trust and customer satisfaction give impact …

Business exist because of customer. Organization that customer oriented will put high
priority to meet customer needs and wants. That is why, organization served customer as the …

Customer satisfaction is defined as a measurement that determines how happy or not
customers are with a company's products, services, and capabilities. It indicates the …

There are too much unexpected things happened in today marketing environments.
Business organization not only facing the challenges in keeping the customer but also …

The purpose of this study is to measure the relationship between service quality and food
quality towards customer loyalty. This study also measures customer satisfaction as the …

Reciprocity theory is a theory of expectation that will respond favourably to each other by
returning benefits for benefits. The reciprocity is the basic laws of social psychology. Social …

This paper present about reciprocity theory. Reciprocity theory is a social rule that means to
evaluate people towards their behaviours and attitudes against people. The theory explain …

The purpose of this paper is to address on how ads can increase sales revenue in a
business. Various studies show a positive relationship between advertising and sales …