Social-Media-Werbung

A Schwarz-Musch, A Tauchhammer… - Digitale Werbung in der …, 2024 - Springer
Unternehmen können soziale Medien effizient nutzen, um ihre Zielgruppen zu erreichen.
Indem sie gezielte Inhalte erstellen und diese auf Plattformen wie Facebook, Instagram …

COMPARISON OF SALES EFFECTIVENESS OF BROMEN PRODUCTS ON DIGITAL MARKETING PLATFORMS BASED ON ADVERTISING EXPENSE

N Ndorifah, AN Qurochman - jurnal ekonomi, 2023 - ejournal.seaninstitute.or.id
Sales of a product are currently mostly done online or throughdigital marketing platform. This
study aims to determine Bromen product sales comparison at threedigital marketing …

A new model for optimal advertising impression allocation across consumer segments

J Rubinson, NB Morley, V Bakapoulos… - Applied Marketing …, 2023 - ingentaconnect.com
With conflicting recommendations and marketer practices about advertising impression
allocation approaches (ie 'the media strategy'), from approaches centred on reach ('go …

Optimizing Digital Advertising Campaigns Using Fuzzy Logic: Addressing Uncertainty and Ambiguity in Ad Performance Metrics

N Nigam, D Jain, M Budhiraja, R Kumar… - Available at SSRN …, 2024 - papers.ssrn.com
Digital advertising campaigns face significant challenges due to uncertainties and imprecise
performance metrics, posing obstacles for marketers striving to optimize their strategies …

[引用][C] E ticareti uygulayan işletmelerin digital pazarlama faaliyetlerine yönelik algıları üzerine bir durum çalışması

MS Keskinkılıç - 2023 - Akdeniz Üniversitesi