Purpose Among the growing interest towards market segmentation and targeted marketing,
the current study adopted a scientometric approach to examine the literature on wine …

Wine and beer consumption are an integral part of European culture: Southern Europe is
associated with wine and Northern Europe is associated with beer. When consumed in …

The purpose of the study is to investigate the relationships between wine promotion,
customer satisfaction, and behavioral intention in light of the moderating effects of …

Although much has been written about sustainable food consumption in the last few
decades, obtaining reliable information on consumer preferences for new social/ethical and …

Purpose–Exploratory research was conducted in a well‐known Australian wine region to
determine the differences in the behaviour dynamics and sensory preferences of consumer …

Purpose–The purpose of this paper is to identify and examine key areas of the wine
consumer's interaction with region of origin, specifically through access to wine information …

This paper analyzes differences in consumers perception of organic wine and purchasing
intentions in traditional/old world wine regions (TPC) compared to new world wine regions …

An understanding of generational shifts in tourist behavior facilitates the effective prediction
and accommodation of future tourism trends. Such predictions are important if the Asia …

The current paper explored young adult wine drinkers' willingness to pay (WTP) for three
sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate …

The first research goal is to examine the impact of the wine consumption trend on Italian and
foreign wine companies' economic performance. The second goal is to identify the most …