Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context
This study investigates the effect of Customer-Based Brand Equity (CBBE) on customer
loyalty and further examines the mediatory roles of customer satisfaction and trust in the …
loyalty and further examines the mediatory roles of customer satisfaction and trust in the …
The effects of instagram marketing activities on customer-based brand equity in the coffee industry
Instagram is used as an effective and visual marketing channel for building brand equity in
the minds of consumers. Therefore, this study aims to classify Instagram marketing activities …
the minds of consumers. Therefore, this study aims to classify Instagram marketing activities …
The 7 Ps marketing mix of home-sharing services: Mining travelers' online reviews on Airbnb
The 7 Ps model is a very useful tool in helping service firms solve managerial issues in
marketing. Guided by the 7 Ps marketing mix framework, a big-data, supervised machine …
marketing. Guided by the 7 Ps marketing mix framework, a big-data, supervised machine …
Building brand relationship for restaurants: An examination of other customers, brand image, trust, and restaurant attributes
Purpose The purpose of this study is to examine the role of other customers in explaining
customers' relation with a brand. A conceptual model, which incorporates other customers …
customers' relation with a brand. A conceptual model, which incorporates other customers …
Service value and repurchase intention in the Egyptian fast-food restaurants: Toward a new measurement model
Service value is a crucial dominant indicator in customer decision-making. However, there is
a lack of hospitality literature that investigates the multi-dimensional service value in …
a lack of hospitality literature that investigates the multi-dimensional service value in …
Relationship of 7P marketing mix and consumers' loyalty in traditional markets
The existence of the traditional market as a center of most people's economic activities in
Indonesian society has begun to be displaced by the modern market. Improvement in …
Indonesian society has begun to be displaced by the modern market. Improvement in …
The influence of brand awareness, brand association, and perceived quality toward consumers' purchase intention: a case of richeese factory, Jakarta
E Susilowati, AN Sari - Independent Journal of Management …, 2020 - paulorodrigues.pro.br
This study investigates the relationship between brand awareness, brand association,
perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from …
perceived quality, brand loyalty and brand purchasing intention. A total of 99 students from …
Effect of dining experience on future intention in quick service restaurants
Purpose The purpose of this paper is to examine the effect of the dining experience
including food quality, service quality, convenience and ambiance on overall satisfaction …
including food quality, service quality, convenience and ambiance on overall satisfaction …
Understanding mobile payment continuance usage in physical store through social impact theory and trust transfer
YD Handarkho - Asia Pacific Journal of Marketing and Logistics, 2021 - emerald.com
Purpose This study aimed to understand mobile payment (MP) continuance usage in
physical settings from trust and social experience perspective. A theoretical model was …
physical settings from trust and social experience perspective. A theoretical model was …
An examination of the perceived value of organic dining
Purpose This paper aims to explore the perceived hedonic and utilitarian value of organic
dining along with its antecedents and dining outcomes. Design/methodology/approach Data …
dining along with its antecedents and dining outcomes. Design/methodology/approach Data …