Vaxication (ie, post-vaccination travel) and branding destinations for COVID-19 safety have
emerged as the cornerstones to fully rebound global tourism. Numerous destination brands …

Purpose The purpose of this study is to examine the relationships between market
mavenism, tourists' cocreation experience, loyalty and the mediating role of travel incentives …

The hospitality industry is changing rapidly, prompting hotels to find new ways to attract and
retain customers. This study evaluates marketing 4.0's impact on Egyptian hotel customer …

Safety and security (S&S) can contribute substantially to tourists' perceptions and decision
making regarding specific destinations. From this perspective, countries, such as Iran, suffer …

The current study investigates the effect of the set of cognitive, affective, and conative
destination images and tourist satisfaction on the intention to re-visit. The study gathered …

ABSTRACT The “cognitive-affective-conative” theory was used to explain the relationship
between the destination image and loyalty to a cultural heritage site. After a systematic …

Algeria is actively enhancing its destination image for sustainable tourism through the
“Tourism Development Plan: Horizons 2030,” aiming to boost its allure as a tourist …

The current study provides a deeper understanding of how tourist satisfaction is shaped in a
developing economy, specifically how measures of destination quality impact visitors' …

Tourism is an essential industry for India for its economic advancement. Tourism contributed
to one-tenth of India's GDP and 42 million jobs in 2018. India has launched various …

The Tourism-Led Growth Hypothesis (TLGH) posits a fundamental area of research,
explored in hundreds of papers elucidating the relationship between tourism activity and …