[PDF][PDF] RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: EVIDENCE FROM NIGERIAN TELECOMMUNICATION INDUSTRY

HM Abdullahi, YA Otori - LAPAI JOURNAL OF …, 2020 - ojs.ibbujournals.com.ng
The most challenging and difficult tasks facing any business is acquiring new and retaining
existing customers. A number of studies have been conducted on the factors affecting …

Determining predictors of customer loyalty in the South African retail banking industry

RK Major - 2017 - repository.nwu.ac.za
The South African retail banking industry is a highly competitive industry which has
experienced an increase in customer attrition. A large number of customers showing …

[引用][C] ROLE OF PERCEIVED CONTROL IN DETERMINING CUSTOMER INTENTION TO PARTICIPATE IN SERVICE RECOVERY

G SINGH - 2020 - INDIAN INSTITUTE OF …