[PDF][PDF] RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: EVIDENCE FROM NIGERIAN TELECOMMUNICATION INDUSTRY
HM Abdullahi, YA Otori - LAPAI JOURNAL OF …, 2020 - ojs.ibbujournals.com.ng
The most challenging and difficult tasks facing any business is acquiring new and retaining
existing customers. A number of studies have been conducted on the factors affecting …
existing customers. A number of studies have been conducted on the factors affecting …
Determining predictors of customer loyalty in the South African retail banking industry
RK Major - 2017 - repository.nwu.ac.za
The South African retail banking industry is a highly competitive industry which has
experienced an increase in customer attrition. A large number of customers showing …
experienced an increase in customer attrition. A large number of customers showing …