Sometimes, unverified information is disseminated as if it is true information on social media
sites. Most of the times, it goes viral and affects the belief of people and their emotions …

The growing number of ageing consumers and their increasingly active engagement in
social media platforms present a great opportunity for digital marketing to the grey market …

Several studies have been conducted on the use of social media, such as Instagram for
various purchasing intentions, with limited knowledge on its use for buying local food …

This paper examines the causal relationship between social media and consumer
purchasing behaviour in the mobile telephony industry in Zimbabwe. The study was driven …

Definition Sustainable fashion refers to efforts to minimize the fashion industry's adverse
environmental and social impacts. This entry describes the industry's entire production …

In the world of online retailing, young consumers have become an integral part of the
consumer base due to their tech savvy personality. However, retailers are currently …

The prevalence of eCCI (electronic customer-to-customer interaction) is rapidly growing as
customers increasingly employ online tools to reach fellow customers and voice their …

The purpose of this study is to investigate the determinants of Facebook use among
university students in Jordanian universities, and its impact on collaborative learning. The …

Penelitian ini mengkaji pemanfaatan teknologi digital, yakni Instagram, sebagai sarana
promosi buku. Lewat Instagram, Penerbit Mediakita menyasar menyasar Generasi Z yang …

Social media have been developed as a vital source of information for millennials
worldwide, including in India. The present study identifies the influence of the various social …