Imagined intergroup contact (Crisp & R. Turner, 2009) is a new indirect contact strategy for
promoting tolerance and more positive intergroup relations. In this chapter, we review …

Intentions are one of the most widely used constructs in consumer research. We review over
50 years of research that has helped us understand what intentions are, their antecedents …

The ongoing pandemic of COVID-19 has already had serious worldwide health, socio-
economic, political, and educational consequences. In the present study, we investigated …

User-generated photos are an important aspect of online reviews; yet they remain
fragmented in academic research. This study attempts to investigate the roles of two types of …

Augmented reality (AR) technology has generated enormous industry investment and buzz,
with the food and beverage sector quickly embracing this technology in an effort to enhance …

Electric vehicles can mitigate global warming by eliminating carbon dioxide emissions.
Conveying the above green information and other electric vehicle information through green …

Using a goal theoretic approach we examine how goal-related mind-sets influence
consumers' reactions to participative pricing mechanisms (where consumers participate in …

This study proposes that haptic cues (in online reviews, companies' descriptive information
provided) significantly influence consumers' willingness to book hotel rooms online. Four …

In four studies, the authors show that consumers' savings can be increased or decreased
merely by changing the way consumers think about their saving goals. Consumers can (1) …

Research on mental simulation finds differential effects for process versus outcome focus.
We manipulate the focus of participants' thoughts while viewing advertisements and find that …