The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review
This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature …
brand loyalty in the context of foreign tourism. Following a review of relevant literature …
Environmental or personal benefit? The role of message appeal and information type in destination social media advertisements
Destinations are increasingly focusing on sustainability awareness through tourism
campaigns, but effective communication remains challenging. This research, rooted in …
campaigns, but effective communication remains challenging. This research, rooted in …
The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
B García-Carrión, F Muñoz-Leiva… - Journal of Destination …, 2024 - Elsevier
In today's digital world, it is crucial that Destination Management Organizations (DMOs)
understand how tourists process and assimilate the information they receive through social …
understand how tourists process and assimilate the information they receive through social …
Self-congruity theory in tourism research systematic analysis using histcite
X Gang, A Ahmad - Journal of Law and Sustainable …, 2023 - ojs.journalsdg.org
Purpose: This study explores the knowledge infrastructure, hotspot and development trends
of tourism self-congruity research based on a systematic literature review using HistCite …
of tourism self-congruity research based on a systematic literature review using HistCite …
First-Person Pronouns in Sustainable Marketing
Service providers frequently use pronouns to enhance communication effectiveness and
build stronger relationships with their customers. However, the tourism literature is silent on …
build stronger relationships with their customers. However, the tourism literature is silent on …
A review of reactive marketing on national parks and astro-tourism in Tanzania
KH Mkwizu - Journal of Tourism, Culinary, and Entrepreneurship …, 2024 - journal.uc.ac.id
Astro-tourism has potential globally including Tanzania. For example, the skyline over
Tanzania is filled with abundant astronomical objects like stars at night whereas on land …
Tanzania is filled with abundant astronomical objects like stars at night whereas on land …
Post-pandemic advertising and tourism studies in Africa
KH Mkwizu - Journal of Tourism, Culinary, and Entrepreneurship …, 2024 - journal.uc.ac.id
Tourism studies in Africa are increasing in order to provide information and guide the sector.
On 5 May 2023, the World Health Organization (WHO) declared COVID-19 as no longer a …
On 5 May 2023, the World Health Organization (WHO) declared COVID-19 as no longer a …