Research on psychological ownership is prevalent in the consumer domain. This article
details the theoretical core of psychological ownership, integrating research in consumer …

Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …

I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

There has been a recent swell of interest in marketing as well as psychology pertaining to
the role of sensory experiences in judgment and decision making. Within marketing, the field …

This article presents a consumer-psychology model of brands that integrates empirical
studies and individual constructs (such as brand categorization, brand affect, brand …

Highlights•Mental simulation and mental imagery evoked by ad visuals enhance ad
effectiveness.•Multi-sensory stimulation in ad copy enhances actual taste …

The domain and theories of marketing have been expanding since the origins of the
discipline. Since the 1970s marketing science has been organized around the exchange …

Drawing on an integrated framework of service quality theory, this study develops and
demonstrates a mediation-moderation model of airline service quality that influences the …

The present research examines how ambient scents affect consumers' spatial perceptions in
retail environments, which in turn influence customers' feelings of power and, thus, product …