Customer engagement and purchase intention in live-streaming digital marketing platforms: 实时流媒体数字营销平台中的客户参与和购买意向
P Clement Addo, J Fang, AO Asare… - The Service Industries …, 2021 - Taylor & Francis
摘要在社交商务诞生之前， 因为在线渠道缺乏人性化和社会化线索以及客户参与不足等原因
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …
A survey on mobile edge computing for video streaming: Opportunities and challenges
5G communication brings substantial improvements in the quality of service provided to
various applications by achieving higher throughput and lower latency. However, interactive …
various applications by achieving higher throughput and lower latency. However, interactive …
A systematic review of literature on user behavior in video game live streaming
Y Li, C Wang, J Liu - International journal of environmental research and …, 2020 - mdpi.com
Video game live streaming is a kind of real-time video social media that integrates traditional
broadcasting and online gaming. With the rapid popularity of video game live streaming in …
broadcasting and online gaming. With the rapid popularity of video game live streaming in …
The effect of hotel livestreaming on viewers' purchase intention: Exploring the role of parasocial interaction and emotional engagement
Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …
Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework
M Hu, M Zhang, Y Wang - Computers in human behavior, 2017 - Elsevier
Live video streaming has been a global economic and social phenomenon in recent years.
Many streaming platforms such as Twitch and YouTube Live have been founded and …
Many streaming platforms such as Twitch and YouTube Live have been founded and …
Mm-vid: Advancing video understanding with gpt-4v (ision)
We present MM-VID, an integrated system that harnesses the capabilities of GPT-4V,
combined with specialized tools in vision, audio, and speech, to facilitate advanced video …
combined with specialized tools in vision, audio, and speech, to facilitate advanced video …
Utilitarian and hedonic motivations for live streaming shopping
Watching live streams as part of the online shopping experience is a relatively new
phenomenon. In this paper, we examine live streaming shopping, conceptualizing it as a …
phenomenon. In this paper, we examine live streaming shopping, conceptualizing it as a …
Potentials, trends, and prospects in edge technologies: Fog, cloudlet, mobile edge, and micro data centers
Advancements in smart devices, wearable gadgets, sensors, and communication paradigm
have enabled the vision of smart cities, pervasive healthcare, augmented reality and …
have enabled the vision of smart cities, pervasive healthcare, augmented reality and …
Live streaming commerce: Uses and gratifications approach to understanding consumers' motivations
In this paper, we introduce live streaming commerce–e-commerce integrated with real-time
social interaction via live streams. Using a uses and gratifications framework, we identified …
social interaction via live streams. Using a uses and gratifications framework, we identified …
The impacts of live streaming and Twitch. tv on the video game industry
MR Johnson, J Woodcock - Media, Culture & Society, 2019 - journals.sagepub.com
This article explores the growing importance of live streaming, specifically on website and
platform Twitch. tv, to the games industry. We focus not on live streaming as a form of media …
platform Twitch. tv, to the games industry. We focus not on live streaming as a form of media …