As a pivotal tool to alleviate the information overload problem, recommender systems aim to
predict user's preferred items from millions of candidates by analyzing observed user-item …

Following social media influencers is a common activity for social media users. As
influencers endeavour to engage followers and increase their power of influence for …

Purpose Social media influencers (SMIs) play an increasingly important role in influencing
youth and their shopping behaviours in digital marketing. Research has examined various …

Microblogs are revolutionising the way users produce, consume and distribute short content.
The continuous content contributions of users are crucial for the sustainable development of …

Purpose Despite the perceived role of customer value in post-adoption behaviour in the
context of ride-hailing apps such as Uber, there has been limited research on the subject …

Purpose Social networking services/systems (SNSs) have grown in popularity in the past
decade. However, while some have been abandoned by their once loyal users, others have …

In today's information-based economy, knowledge is considered as a critical and effective
resource for assisting businesses in establishing departmental synergies, accelerating …

Purpose There is limited research examining social drivers and mediators of online brand
community identification in the context of business models development. This study aims to …

Purpose This study investigates how Danmu (danmaku) technological features (DTFs) of
recommendation vlogs (rec-vlogs) impact consumer experiences and decisions …

Purpose Although studies have investigated reasons for software as a service (SaaS)
adoption, it is unclear how firm-level SaaS use impacts future SaaS intentions. The purpose …