Freemium Users' Push-Pull Motivation and Willingness to Pay for Conversion Intent from Free to Premium

NP TRONG - Journal of Distribution Science, 2024 - koreascience.kr
Purpose: In the field of trade and freemium services, this study adds to the body of research
on switching intentions by examining the direct and moderating effects of willingness-to-pay …

[PDF][PDF] Relevance and Effectiveness of sui generis instruments to tackle exclusionary practices in the Digital Economy

D DUTOIT-PROUST - competition-forum.com
This research report brings together the main milestones in the competitive analysis of
market dynamics that can lead to situations of dominance. By considering changes in the …