A revolution in the science of emotion has emerged in recent decades, with the potential to
create a paradigm shift in decision theories. The research reveals that emotions constitute …

How do people respond to negative life events? Crisis decision theory combines the
strengths of coping theories with research on decision making to predict the responses …

David Shoemaker presents an original, pluralistic theory of the nature of responsibility, built
out of the different kinds of emotional responses people tend to have to the expressions of …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Although acquiring information can provide numerous benefits, people often opt to remain
ignorant. We define information avoidance as any behavior designed to prevent or delay the …

The Laws of Emotion is an accessible work that reviews much of the insightful new research
on emotions conducted over the last ten years. It expands on the theory of emotions …

A growing body of consumer research studies emotions evoked by marketing stimuli,
products and brands. Yet, there has been a wide divergence in the content and structure of …

We propose a theory of regret regulation that distinguishes regret from related emotions,
specifies the conditions under which regret is felt, the aspects of the decision that are …

This article investigates the specific experience of anger and dissatisfaction and their effects
on customers' behavioral responses to failed service encounters across industries. Study 1 …

This paper addresses the effects of the anticipation of regret on decision making under
uncertainty. Regret is a negative, cognitively based emotion that we experience when …