This study discusses a robust narrative of the relationship between higher education and the
stakeholders in the digital era. It proposes an integrated higher education marketing …

Abstract Today, Artificial Intelligence (AI) is poised to take on Industry 4.0. Machines have
conquered the human interface in complex board games like chess and Chinese games …

Despite the awareness of academics and managers of the impact that Customer
Relationship Management (CRM) can have on firm's performance, contributions on methods …

This paper aims to propose a quality assessment model for higher education institutions in
the technical–technological field and a system for decision support and optimal …

Social media technologies (SMTs), online brand communities, and social customer
relationship management (SCRM) Capabilities play an indispensable role in the …

Objective: The main of this study is to examine the mediation role of knowledge
management (KM) with customer relationship management (CRM) for customer orientation …

This chapter investigates the effect of customer orientation and CRM organization on hotel
financial performance. A model of enhancing hotel financial performance through customer …

Purpose Most Higher Education Institutions (HEIs) have silos of distributed processes, which
adds to the confusion and conflict concerning the Customer Relationship Management …

Assessment and outcomes evaluation have become increasingly important in librarianship.
Although initially used in educational contexts to measure student learning, the strategy has …

ABSTRACT Higher Education Institutions (HEI) management are often uninformed as to how
Customer Relationship Management (CRM) can best support the current university business …