Purpose–The purpose of this paper is to present different naming, packaging, and pricing
strategies adopted by private label (PL) retailers in India. This study also aims to identify …

Purpose This study aimed to develop a generalisable small and medium-sized enterprise
(SME) brand equity scale and examine its relationship with consumer response factors …

As majority of the present day consumers are considering brands as an important element in
their choice of decision making while purchasing, it is pertinent that sellers should capitalize …

Indian retail sector has become competitive with the emergence of organized retail players.
Currently retailers are focusing on developing their own brands or private labels to enhance …

The increasing attention to sustainability changes consumers' decisions. While previous
research has established a clear relationship between sustainability labels and the intention …

Private label brand (PLB) or store brand, refers to a line or range of products offered by a
retailer under its own brand name, sold in their outlets, controlled and managed by exclusive …

It is a peer reviewed refereed journal that aims at the dissemination of knowledge about
research in Computer Science. The aim of the Journal is to provide a platform to …

Zusammenfassung Die wachsende Bedeutung von Handelsmarken zählt zu den
wichtigsten Trendentwicklungen im Lebensmitteleinzelhandel in Österreich. Wenig erforscht …