Purpose Chatbots have been widely adopted to create more positive customer experiences
as customers now spend more time in digital environments. Despite the technological …

Enterprises around the world, and particularly small and medium enterprises (SMEs) in
emerging economies, are facing an increasing number of threats and challenges due to …

Abstract Small businesses comprise 99.9% of all firms in the US (US Small Business
Administration, 2018b). As entrepreneurs develop ideas and build a customer base, small …

This study aims to examine the contribution of participation costs (floatation costs,
compliance costs and marketing costs) to stock market participation using evidence from …

The purpose of the study is to effectively ensure and improve the marketing management of
small businesses and to substantiate a methodical approach to the choice of strategies in …

The aim of this paper is focused on analyzing the financial performance indicators of
enterprises operating in the fields of forestry and forestry exploitation in northeastern …

Recent economic instability has heightened the need for companies to be aware of the
threats in their internal and external environments and the impact these have on their …

As the necessity of customer relationship management (CRM) increases, measuring the
performance of CRM have been actively discussed. Customer equity (CE) is regarded as an …

This study examines the relationship between the mandatory adoption of International
Financial Reporting Standards (IFRS) and the disclosures of corporate risk among …

Independent retailers face many challenges that influence their growth and development.
Independent retailers are small businesses facing competition from major retailers in South …