Interpersonal communication is an integral part of everyday life. People are constantly
sharing thoughts, opinions, and information with others, both online and offline. Further …

Advances in natural language generation (NLG) have facilitated technologies such as digital
voice assistants and chatbots. In this research, we demonstrate how NLG can support …

The increasing importance and proliferation of text data provide a unique opportunity and
novel lens to study human communication across a myriad of business and marketing …

We examine the role of narcissistic admiration and rivalry in consumers' word of mouth
about promotional games. We show that, although narcissistic admiration and rivalry are …

Although subscription boxes are incredibly popular, box companies often miss out on the
benefits of a subscription model. Customers routinely skip boxes, and even when they do …

Social media offers brands the ability to gauge consumer reactions to marketing and brand
crises. While social media listening has focused on aggregate patterns, consumers differ in …

Objetivo: Esta investigación prueba si las personas usan más lenguaje basado en
emociones cuando se comunican entre sí sobre alimentos no saludables que sobre …

In the rapidly advancing age of Generative AI, Large Language Models (LLMs) such as
ChatGPT stand at the forefront of disrupting marketing practice and research. This paper …

We use a large-scale data set of thousands of field experiments conducted on Upworthy.
com, an online media platform, to investigate the cognitive, motivational, affective, and …

Lay perceptions of medical conditions and treatments determine people's health behaviors,
guide biomedical research funding, and have important consequences for both individual …