On the relationship between brand scandal and consumer attitudes: A literature review and research agenda
S Kapoor, S Banerjee - International Journal of Consumer …, 2021 - Wiley Online Library
A brand scandal impacts not just the brand, but also different stakeholders in the society.
However, there is not enough literature in the domain of brand scandals and consumers' …
However, there is not enough literature in the domain of brand scandals and consumers' …
Technology and entrepreneurial marketing decisions during COVID-19
The prime concern of this study is to explore how technology influences entrepreneurial
marketing decisions during the world pandemic (COVID-19). The study uses a sample of …
marketing decisions during the world pandemic (COVID-19). The study uses a sample of …
Customer's revisit intention: Empirical evidence on Gen‐Z from Bangladesh towards halal restaurants
The perception of halal is a serious concern for all Muslims worldwide. The majority of the
population in Bangladesh are Muslims. Restaurants providing halal food are important as …
population in Bangladesh are Muslims. Restaurants providing halal food are important as …
Experiential marketing and Islamic branding: a new perspective on college decision in Islamic higher education
R Ambarwati, DK Sari - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …
and word of mouth on college decisions and to find marketing strategies through …
How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh
The paper aims to identify the factors that cause prospective tourists' hesitation to travel. The
study also examines whether this relationship is mediated by the tourist perception in …
study also examines whether this relationship is mediated by the tourist perception in …
[PDF][PDF] The effects of visual merchandising on consumer's willingness to purchase in the fashion retail stores
EP Mondol, NA Salman, AO Rahid… - International Journal of …, 2021 - researchgate.net
The art of visual displays and the arrangement of merchandising solutions in a shop is
virtual merchandising, which improves layout and design, increases development, sales and …
virtual merchandising, which improves layout and design, increases development, sales and …
[PDF][PDF] Customer care service management is moving forward to achieve sustainable customer retention in every industry. Does it play a role to increase brand …
In every industry, customer care service is becoming a sustainable strategic choice since the
seventeenth century (Kantsperger and Kunz, 2005). Enhancing their competitive advantage …
seventeenth century (Kantsperger and Kunz, 2005). Enhancing their competitive advantage …
[PDF][PDF] Demographic factors influence on the tendency to become entrepreneur: Estimating the antecedents and consequences of entrepreneurial tendency
Contribution/Originality: This study is one of the very few studies which have investigated the
relationship between demographic factors of students and their tendency to become an …
relationship between demographic factors of students and their tendency to become an …
[PDF][PDF] Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia
Contribution/Originality: This study is one of the very few studies which have investigated the
relationship between product quality, service quality, pricing strategy and store attributes on …
relationship between product quality, service quality, pricing strategy and store attributes on …
[PDF][PDF] Loyalitas Pelanggan Terhadap Merek Toko Islami
W Chandra - 2021 - eprints.uinsaizu.ac.id
Perkembangan sosial dan politik global dan lokal telah mendorong keterlibatan agama
yang lebih besar dalam kehidupan seharihari. Agama memiliki pengaruh signifikan …
yang lebih besar dalam kehidupan seharihari. Agama memiliki pengaruh signifikan …