Purpose This study aims to construct a scale for measuring the spa hotel experiencescape
in wellness tourism, clarify the mechanism through which wellness tourism experiencescape …

Although self-congruity (SC) theory proposes that private SC and public SC constitute the
two higher-order dimensions of SC, extant research in tourism has not investigated these …

The sustainable development of rural tourism is conducive to awakening “sleeping”
resources, upgrading the industrial structure in rural areas, enhancing the revitalization …

This study tested multiple constructs of authenticity (ie true-to-ideal, true-to-fact, and true-to-
self) and examined the structural relationships among authenticity perception, perceived …

Although craft breweries have grown rapidly over the last decade, previous research has
primarily focused on the aspects of marketing and consumer preferences. Little is known …

Purpose The normalization of COVID-19 disease prevention has presented a major
opportunity for the transformation and upgrade of cultural and tourism products in Taiwan …

Authenticity seeking in dining experiences has focused on “perceptions” rather than “doing”
and “sense-making”. This study aims to understand how independent Chinese travellers …

A very good understanding and knowledge about the tourists' perceptions are of critical
importance for the management and marketing of tourism destinations and sites of all types …

传统村落旅游为乡村振兴蓄势赋能. 旅游者忠诚度反映了旅游目的地发展前景,
深化对传统村落旅游者忠诚度的研究为促进以人为本的传统村落旅游可持续发展和高质量乡村 …

The focus of this paper is to conceptualize and measure consumer-based authenticity as
well as its effects on social networks (SN) and attachment. In addition, it explores the effect of …