All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its
undeniable benefits (it grabs attention and helps circulate more information), it also has …

This article briefly sets out where we are in terms of research and then discusses where I
think we should go in the future. The emphasis in this article is on what I see as the dominant …

There were a number of reasons why we believed a new public relations textbook was
needed at this time. One of the main reasons was to address the needs of an increasing …

Ivy Lee's 1905 “Declaration of Principles” has been called the “starting point of modern
public relations,” but what did it mean in the context of his time? Analysis of press discussion …

This new (third) edition of Rethinking Public Relations continues the argument of previous
editions that public relations is weak propaganda. However, while earlier editions focused …

Purpose–This paper seeks to compare different national PR histories in order to unfold the
degree of abstract reflection in PR history writing. It aims to provide some suggestions for a …

This research evaluates the public earthquake preparedness communication before the
Canterbury Earthquake Sequence (2010-present) and examines communication learnings …

Winner of The American Journalism Historians Association Book of the Year Award, 2015
This study of American public relations history traces evangelicalism to corporate public …

Communication experts have argued that crises are no longer a matter of “if” but “when” in
corporate life. Corporations must be ready to respond to a crisis with the greatest proficiency …

Profissionais de comunicação estratégica: que identidade profissional Page 1 9 OS
PROFISSIONAIS DA COMUNICAÇÃO ESTRATÉGICA DAS ORGANIZAÇÕES EM …