Is culture considered to be our past, our roots, ancient ruins, or an old piece of art? Culture is
all the factors that define who we are, how we act and interact in our world, in our daily …

On 18 March 2020, Spanish museums saw their in-person activities come to a halt. This
paradigm shift has raised questions concerning how these institutions reinvented …

Purpose The hostile environments in which museums operate force them to be innovative.
Most of them have fewer resources and are publicly owned. Because these factors may …

Purpose The purpose of this paper is to examine the role that Facebook Fan Pages (FFPs)
play in the generation of visit intention. The study has three objectives: first, to examine the …

Improving heritage educommunication on the web 2.0 is key to reaching certain sustainable
development goals focused on educational quality and citizen participation. Although …

With the rise of the experience economy, visitor experiences and feedback have become
central to improving museum services. To enhance their appeal, understanding visitors' real …

Museums are increasingly using Facebook, Twitter, YouTube and the other social media to
communicate their activities and exhibitions, organise projects and debates, build and …

Advancements in cultural informatics have significantly influenced the way we perceive,
analyze, communicate and understand culture. New data sources, such as social media …

Increasing competition among leisure attractions is hindering museum socio-cultural and
economic performance. This study analyses the impact of innovation and market orientation …

Social media usage is affecting peoples' views through opinion sharing, a fact that has
started to attract cultural institutions, as it is possible that this procedure can possibly be a …