Addressing the challenges created by rapidly aging populations is a topic of intense interest
for marketers, policy makers, and researchers. However, relatively little research has been …

Transformer, an attention-based encoder–decoder model, has already revolutionized the
field of natural language processing (NLP). Inspired by such significant achievements, some …

This paper identifies the attitudes and key determinants of Millennials' online shopping
behavior in Montenegro. An empirical survey was conducted in Montenegro on the sample …

Basing on the large scale annual social surveys in Israel, the current study uses
Generational Cohort Theory as a framework to examine the trends of internet adoption and …

The goal of this research is to segment Generation Y female online shoppers according to
their psychographic, demographic, and behavioral characteristics. Data were collected from …

Purpose: Consumers have unique behaviors that are classified based on their interests and
considerations before buying. They are predicted will change due to the pandemic of COVID …

This study compares differences in market mavenism between two generations: the young
adult portion of Gen Z, born from approximately 1997 through 2012, to their Gen X parents …

The emerging retail culture is characterized by the extensive use of mobile technologies,
high connectivity, ubiquitous computing and contactless technologies, which enable …

Purpose The present study aims at examining the behavioural differences of the Y and Z
generational cohorts in online shopping for physical products. Design/methodology …

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