Purpose–The purpose of this paper is to analyze the theoretical and practical implications of
adopting customer-dominant logic (CDL) of service, focusing on how firms can become …

The present article alleviates the often-cited ambiguity of the value concept by proposing
that value research consists of two main streams: value creation processes and value …

Purpose The purpose of this study is to develop a service logic oriented framework for
business model development.“Service logic” covers the basic principles of the three …

Purpose–The purpose of this paper is to bring new insight into the barriers of service
business development in installed base manufacturing companies by studying the …

内容提要: 共创价值自本世纪初提出以来, 已成为国际学术研究的热点和前沿问题.
从现存研究文献看, 共创价值的概念还比较模糊, 研究内容庞杂, 界定不清 …

The purpose of this paper is to analyse the theoretical and practical implications of the use of
the value chain in tourism intermediation, examining its current configuration, with particular …

Customer Value (CV) is one of the most crucial concepts in the field of marketing. Literature
states that the identification and creation of CV is decisive for the strategic success of any …

Financial service providers are facing a major paradigm shift. The understanding of what
eventually constitutes customer value is being extended; economic value as the sole core of …

In the contemporary marketing theoretical discussion there has been a widely established
effort to revitalise the concept of service. In this endeavour, conceptual friction between two …