Sustainability has emerged as a critical macromarketing perspective over the last five
decades. Starting with the early concerns in the 1960s about the world's finite resources that …

This systematic literature review analyzes the topic of anti-consumption within the framework
of public policy and discusses the multilevel implications for social marketing. Previous …

Research has begun to examine the effects one's belief in their responsibility for and ability
to affect environmental outcomes (ie, internal environmental locus of control) can have on …

This chapter reviews marketing scholarship on environmental sustainability. The literature
covers several themes of both consumer behavior and firm-level topics. Consumer issues …

Sustainability discourses are dominated by Western, educated, industrialized, rich and
democratic (WEIRD) perspectives. Critics call for remedies to patriarchy, capitalism, and …

This study bridges CCT and macromarketing perspectives in carrying out an ethnographic
study examining how Moroccan women empower themselves in shopping in the …

This article takes stock of sustainability research in marketing and argues for developing a
Strong Sustainability Research (SSR) program, led by a Consumer Culture Theory (CCT) …

This paper seeks to determine the value of field trips that help establish macromarketing and
sustainability scholarship in mainstream business/marketing education. It explores the …

This study focuses on mundane consumption behavior from a practice theoretical
perspective, and in particular, on household cleaning. Cleaning is an unquestioned part of …

Research related to consumers' ethical judgments has generally neglected the effects of
psycho-social variables (variables with both social and personal psychological …