This study is based on the pros and cons of the Blue Ocean Strategy (BOS) that offers users
a framework for creating uncontested market space and diverts the views from the current …

Purpose Innovation has been widely studied in business and economics, but different
innovation and innovativeness measures have been used by scholars. Within this context …

Purpose As the restaurant industry is a representative service industry, long-living
restaurants could carry the secrets of key factors that are needed to establish “sustainable …

How to discover new business opportunities and how to decide which ones are worth
pursuing has become today an increasingly common and crucial question for the survival of …

Environmental impact, saving natural resources and ecological behavior are important
factors for European manufacturing industry. Industry must concentrate production …

In the first decade of 2000s, several contributions have illustrated methods combining TRIZ
and Axiomatic Design (AD). The strength of the connection was found in the complementary …

Purpose The purpose of this paper is to analyze theory of inventive problem-solving (TRIZ)
in terms of knowledge, skill, workload and affect to understand its effectiveness in enabling …

This paper presents the outcomes of an exploratory research to clarify the performance of
R&D designers when involved in design task for the ideation of the next generation of a …

This paper presents the relationship between Blue ocean strategy and innovation
performance. There have been many researches about different business strategies and …

Companies willing to introduce radical innovations have to face the tough task of correctly
evaluating manifold aspects concerning the lifecycle of the new products to be launched. In …