La presente investigación se centra en conocer la presencia de la publicidad emplazada y
su relevancia para el discurso narrativo a través de un análisis de contenido sobre la …

The study aimed to examine the recent research trends in the field of digital platform drama.
It was a second-level analytical study of a qualitative nature. It was based on the review and …

The study aimed to examine the characteristics and the strategies of the production of drama
in digital platforms, which is considered a second-level qualitative analytical study. The …

El product placement desarrolla un rol diferente en cada formato donde es expuesto. Por
ello, la presente investigación tiene como objetivo analizar cómo el product placement …

This study investigates the content of Arabic Drama produced by the American platform
Netflix and the cultural and Ethical values it contains. It also aims to know the opinions of the …

هدفت الدراسة إلى التعرف على المضمون الخاص بالأعمال الدرامية العربية من إنتاج منصة Netflix
الأمريکية وما تتبناه من قيم ثقافية وأخلاقية، وکذلک الوقوف على آراء المشاهدين المصريين في …‎

The objective of the study is to understand the influence of advertisement format and
platform engagement on purchase intention for products endorsed by Korean boy bands on …