Full article: Emotions in service research: evolutionary analysis and empirical review Skip to Main
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Global natural and manmade events are exposing the fragility of the tourism industry and its
impact on the global economy. Prior to the COVID-19 pandemic, tourism contributed 10.3 …

Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

Purpose This study aims to propose and test a research model outlining the chain effects of
social media marketing activities (SMMA) on brand equity, encompassing the potential …

Purpose Despite being a popular topic in sports tourism research, limited studies have
focused on golf tourism in relation to destination image. The present study aimed to examine …

The sharingeconomy has enabled people to generate income from the excess capacity that
they possess. With that said, blockchain technology in the form of cryptocurrency has …

Since its inception, technology has transformed the way businesses operate and the
consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …

Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning
the interplay of hospital brand gestalt on patient satisfaction and revisit intentions …

Following the rapid proliferation of mobile devices and the phenomenal advancements in
mobile commerce, mobile advertising has since overtaken traditional advertising and seized …

Purpose Since its inception, virtual reality (VR) technologies have been widely applied in the
tourism industry, given their competitive advantages in offering users a novel experience …