Several studies have empirically explored the association between practices in sustainable
tourism and their impact on tourism marketing. However, bibliometric studies that organize …

This study aims to provide a comprehensive and systematic review of antecedent,
consequence, and intervention factors of tourists' engagement in the ecotourism context …

This paper investigates the relationship between rural tourism experience and tourists' post-
experience green consumption intention. This study is conducted with 345 respondents who …

The current study aims to examine the impact of receptivity to green communication, altruism
and openness to change on young consumers' purchase intention towards green apparel in …

This study examined the impact of eco-brand, eco-label and social media on driving green
consumption intention in ecotourism destinations. The mediating influence of motivation and …

Purpose This paper aims to report on the findings emerging from an international study
focused on the COVID-19 pandemic impact on travel attitudes and behavioral intentions …

Purpose In the present era of green consumerism, consumers are shifting towards
sustainable consumption with the rising demand of green products. Despite consumers' …

This investigation reviewed articles associated with sustainable rural tourism found on the
Web of Science database over a 10-year span from 2009 to 2019. The 76 articles that were …

Green purchasing behaviour of international tourists in Malaysia using green marketing tools:
theory of planned behaviour perspective | Emerald Insight Books and journals Case studies …

Smart tourism technologies towards memorable experiences for museum visitors | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …