Purpose Emojis are quickly becoming a popular new language in social media and
marketing. The capability to express emotions and make message understanding easier is …

The communication style between seller and consumer is an important component of post‐
purchase communication, yet little research has examined the role of nonverbal language in …

This paper presents an empirical study that investigates the emotions experienced by
students in digital mathematics classes, as indicated by their choice of emojis. As a first step …

Emojis have rapidly evolved with the advancement of online communication, becoming a
staple in various marketing communications, including Firm-Generated Content (FGC) …

This study analyzes the perceptions of young people between the ages of 20 and 26 on the
use of emojis as an advertising language tool for the positioning of the" Interbank, eres tú" …

Emotional feeling is a phase of neurobiological activity that plays an important role in
cognitive thinking and learning, although largely overlooked in complex tutoring fields like …

The aim of this research is to explore the use of emojis on social media platforms in
facilitating inter-cultural communications. Upon analysis, it is found out that emojis can be …

Tato diplomová práce se věnuje tématu A/B testování reklam v online pro-středí, konkrétně
na sociálních sítích Facebook a Instagram. Předmětem testování je efektivita tlačítka CTA …

This chapter provides a range of techniques to help you when presenting curated content on
mainstream social media platforms to communicate key messages and appeal to target …